You are a local Coca-Cola bottler. You want to determine whether sales of Coke and Diet Coke

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You are a local Coca-Cola bottler. You want to determine whether sales of Coke and Diet Coke are more sensitive than the competition to changes in price. The file P2_69.XLS contains weekly data on the price per can of Coke, Diet Coke, Pepsi, and Diet Pepsi, and the number of cans (in hundreds) sold of each product. Which of these products exhibits more price sensitivity?

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Managerial Statistics

ISBN: 9780534389314

1st Edition

Authors: S. Christian Albright, Wayne L. Winston, Christopher Zappe

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