Chillers plc manufactures fridges and freezers. The company is considering the production of a new deluxe fridge-freezer.
Question:
Chillers plc manufactures fridges and freezers. The company is considering the production of a new deluxe fridge-freezer. The fridge-freezer will sell for £600 and the company’s marketing department has produced a forecast for sales for the next seven years as follows:
Variable costs are budgeted to be 40% of selling price. Fixed costs arising from the sale and production of the new deluxe fridge-freezer are expected to be £1,200,000 per annum. Fixed costs exclude depreciation of the new investment.
As a result of the introduction of the new deluxe fridge-freezer, the company expects to lose sales of 2,000 standard fridge-freezers each year over the next seven years. These standard fridge-freezers sell for £350 each with variable costs of 35% of selling price. The reduction in sales of standard fridge-freezers will save cash expenditure on fixed costs of £395,000 per annum.
The initial expenditure on the production line for the new deluxe fridge-freezer has been estimated at £2,000,000. At the end of seven years, this production line will have a scrap value of £100,000.
Chillers plc has a required rate of return on new investment of 13%.
Required
For the proposed investment in the new deluxe fridge-freezer, calculate:
• The payback period
• The ARR
• The NPV
• The IRR
Advise the directors of Chillers plc whether the project should go ahead or not.
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