A company has elected to pursue the initiatives listed in part a. For each initiative, describe which Balanced Scorecard perspectives the initiative will address and, specifically, which of the performance measures in part b it will affect.
a. Initiatives
Purchase new, more efficient, production equipment.
Train employees.
Renovate older retail stores.
Implement a business intelligence/business analytics system.
Create a new advertising campaign.
b. Performance measures
Sales growth percentage.
Percent of repeat customers.
Employee turnover.
Percent of defective products.
Number of new customers.
Number of product warranty claims.
Employee satisfaction.