Customer relationship management software is used to manage and nurture a firms interactions with its current and

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Customer relationship management software is used to manage and nurture a firm’s interactions with its current and potential clients. What information would Airbus want to know about its current and potential airplane customers? Why is this so critical?

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Accounting Information Systems

ISBN: 9781266370373

4th Edition

Authors: Vernon Richardson, Chengyee Chang, Rod Smith

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