Customer relationship management software is used to manage and nurture a firms interactions with its current and
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Customer relationship management software is used to manage and nurture a firm’s interactions with its current and potential clients. What information would Airbus want to know about its current and potential airplane customers? Why is this so critical?
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Airbus as a leading aircraft manufacturer would want to gather comprehensive information about its current and potential airplane customers to effectively manage its relationships and tailor its offer...View the full answer
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Related Book For
Accounting Information Systems
ISBN: 9781266370373
4th Edition
Authors: Vernon Richardson, Chengyee Chang, Rod Smith
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