Use Internet resources to gather information on any two fi rms in the same industry. Th e following examples are possible pairs to compare.

• Continental Airlines and Southwest Airlines
• ChevronTexaco and Shell
• Nordstrom’s and Wal-Mart
• Oracle and Microsoft
• Hewlett-Packard and Dell Computer

In your discussion, address the following questions:
a. Compare and contrast the organizational cultures of the fi rms.
b. Compare and contrast the operating performance of the fi rms.
c. Which of each pair is the better operating performer? Discuss the criteria used to make this determination.
d. Do you believe that organizational culture has any relationship to the diff erences in operations? Why?