Discuss how teaser advertising might be used to introduce a new product or brand or to reposition

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Discuss how teaser advertising might be used to introduce a new product or brand or to reposition an existing brand. What factors should marketers take into consideration when using a teaser campaign?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:40 AM

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Discuss how teaser advertising might be used to introduce a new product or brand or to reposition

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Teaser advertising is designed to build curiosity interest andor excitement about a productservice o...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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