Discuss how the role of newspapers as an advertising medium would differ for national versus local advertisers.

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Discuss how the role of newspapers as an advertising medium would differ for national versus local advertisers. Do you feel that the rate differential newspapers charge national versus local advertisers is justified?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:44 AM

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Discuss how the role of newspapers as an advertising medium would differ for national versus local advertisers.

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Newspapers have become primarily a local advertising medium as nearly 85 percent of newspaper revenue comes from local advertising However more several billion dollars are spent in newspapers each yea...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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