Discuss the role that IMC assumes in the marketing mix. That is, how is this element of

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Discuss the role that IMC assumes in the marketing mix. That is, how is this element of the mix coordinated with pricing, distribution, and product functions?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:27 AM

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Discuss the role that IMC assumes in the marketing mix. That is, how is this element of

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IMC can be used to develop a brand image by focusing on the source message and media available to cr...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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