Explain how the Internet has changed the practice of public relations. Pick a Web site as an
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Explain how the Internet has changed the practice of public relations. Pick a Web site as an example of this change.
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Traditional tools for public relations include press conferences exclusives press releases etc In ad...View the full answer
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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