Explain the role that direct marketing can play in the IMC program. Can direct marketing be used
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Explain the role that direct marketing can play in the IMC program. Can direct marketing be used for anything other than a behavioral response? If so, give examples.
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While some organizations rely on direct marketing solely to generate a behavioral response for m...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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