Explain why communications measures may be better to use than sales or market share objectives when developing
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Explain why communications measures may be better to use than sales or market share objectives when developing the IMC plan.
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Specific objectives for the IMC program facilitate coordination of the various groups working on the ...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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