In recent years a very good example of a successful IMC strategy is GEICOs successful market approach.

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In recent years a very good example of a successful IMC strategy is GEICO’s successful market approach. What factors have led to the success of this company?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:27 AM

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In recent years a very good example of a successful IMC strategy is GEICOs successful market approach.

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GEICO started off with a successful segmentation and target marketing strategy By fulfilling the unm...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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