The chapter discusses the Fiesta Movement social media campaign used by Ford to launch its new Fiesta
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The chapter discusses the Fiesta Movement social media campaign used by Ford to launch its new Fiesta subcompact car in the U.S. market. Discuss the pros and cons of this program and assess the amount of risk Ford took in allowing the agents to use social media to communicate with their followers about the Fiesta? Do you agree with Ford's decision to use the Fiesta Movement: A Social Remix as part of its IMC program for the redesigned 2014 Fiesta? Why or why not?
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The Fiesta Movement social media campaign used for the launch of the Fiesta was a very innovative program designed to build interest and buzz about the new car well before it even arrived in the US ma...View the full answer
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Branice Buyengo Ajevi
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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