What are some of the regulatory issues marketers must take into consideration in developing contest, sweepstakes and
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What are some of the regulatory issues marketers must take into consideration in developing contest, sweepstakes and other types of promotions that will be offered online or through social media?
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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