What is meant by the categorization of touch points into paid, owned and earned media? Choose a
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What is meant by the categorization of touch points into paid, owned and earned media? Choose a specific company or brand and discuss how it is using these three categories of media.
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Paid media refers to channels a marketer pays to leverage and includes traditional advertising media ...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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