Where in the consumer decision process would personal selling likely be most effective? Explain why.
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Where in the consumer decision process would personal selling likely be most effective? Explain why.
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Personal selling involves selling through a persontoperson communicat...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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