In what sense would attending a Friday night college basketball game represent a hedonic- or experiential- based

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In what sense would attending a Friday night college basketball game represent a hedonic- or experiential- based behavior?

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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

ISBN: 9781337282659

10th Edition

Authors: J. Craig Andrews, Terence A. Shimp

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Question Posted: Jun 11, 2021 07:40 AM

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In what sense would attending a Friday night college basketball game represent a hedonic- or experiential- based

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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

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