It is estimated that at least one-third of the billions of co-op advertising dollars offered by manufacturers
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It is estimated that at least one-third of the billions of co-op advertising dollars offered by manufacturers to retailers go unspent. Why? What could a manufacturer do to encourage a greater number of retailers to spend co-op dollars? Would programs such as the retailer digital media exchanges explained in the Marcom Insight help?
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There are a variety of reasons why at least onethird of the billions of coop ...View the full answer
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Ankur Gupta
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Related Book For 
Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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