What is your opinion of new interactive digital billboards that can see your car type or sense

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What is your opinion of new interactive digital billboards that can “see” your car type or sense (via smartphone apps) that you are near? Is this good marketing or an invasion of privacy?

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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

ISBN: 9781337282659

10th Edition

Authors: J. Craig Andrews, Terence A. Shimp

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Question Posted: Jun 11, 2021 07:41 AM

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What is your opinion of new interactive digital billboards that can see your car type or sense

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The utilization of modern technology and social networking platforms for the purposes of advertising ...View the full answer

Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

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