Why is it a good idea to include a control group in testing ads? Be sure to

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Why is it a good idea to include a control group in testing ads? Be sure to explain the nature of a control group and why such a comparison to ad claims and information tested is important.

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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

ISBN: 9781337282659

10th Edition

Authors: J. Craig Andrews, Terence A. Shimp

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Question Posted: Jun 11, 2021 07:41 AM

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Why is it a good idea to include a control group in testing ads? Be sure to

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Control groups are often essential in market testing Using them sheds light on the potential ma...View the full answer

Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

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