Question: Solve the linear programming model formulation in Problem 21 for the for London Fashions using computer. a. If the firm could reduce the minimum ad
Solve the linear programming model formulation in Problem 21 for the for London Fashions using computer.
a. If the firm could reduce the minimum ad requirements for TV or print media, which should it select? How much reduction of your choice will reduce the total cost?
b. Identify the sensitivity ranges for the cost of TV and print media.
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