Question: Find at least two articles (one journal article and one white paper) that talk about storytelling, especially within the context of analytics (i.e., data-driven storytelling).

Find at least two articles (one journal article and one white paper) that talk about storytelling, especially within the context of analytics (i.e., data-driven storytelling). Read and critically analyze the article and paper, and write a report to reflect your understanding and opinions about the importance of storytelling in BI and business analytics.

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Article Title Telling stories that sell The role of storytelling and big data analytics in smart service sales Authors Sebastian Heise Christian Homburg and Peter SH Leeflang Journal Journal of the Ac... View full answer

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