The quantity of a product demanded by consumers is a function of its price. The quantity of

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The quantity of a product demanded by consumers is a function of its price. The quantity of one product demanded may also depend on the price of other products. For example, if the only chocolate shop in town (a monopoly) sells milk and dark chocolates, the price it sets for each affects the demand of the other. The quantities demanded, q1 and q2, of two products depend on their prices, p1 and p2, as follows:

q1 = 150 − 2p1 − p2

q2 = 200 − p1 − 3p2.

(a) What does the fact that the coefficients of p1 and p2 are negative tell you? Give an example of two products that might be related this way.
(b) If one manufacturer sells both products, how should the prices be set to generate the maximum possible revenue? What is that maximum possible revenue?

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Applied Calculus

ISBN: 9781119275565

6th Edition

Authors: Deborah Hughes Hallett, Patti Frazer Lock, Andrew M. Gleason, Daniel E. Flath, Sheldon P. Gordon, David O. Lomen, David Lovelock, William G. McCallum, Brad G. Osgood, Andrew Pasquale

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