How consistent are you in your definition across business units and functional areas? Is there alignment across

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How consistent are you in your definition across business units and functional areas? Is there alignment across the organization regarding the definition (and measurement)

of the customer?

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The Customer Base Audit The First Step On The Journey To Customer Centricity

ISBN: 9781613631614

1st Edition

Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross

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Question Posted: Feb 07, 2024 11:53 AM

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How consistent are you in your definition across business units and functional areas? Is there alignment across

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Consistency in defining and measuring customers across business units and functional areas i...View the full answer

The Customer Base Audit The First Step On The Journey To Customer Centricity

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