Question: External risk analysis involving industry forces involves studying five risks common to all businesses. They are as follows: a. Competitive intensity b. Potential entrants c.

External risk analysis involving industry forces involves studying five risks common to all businesses. They are as follows:

a. Competitive intensity

b. Potential entrants

c. Substitutes

d. Suppliers

e. Buyers

Consider a sole proprietor pizzeria in the food court of a large mall. Identify the five external threats listed here for the pizzeria and discuss the implications of those threats to the pizzeria's auditor.

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