Airship Solutions is an Australian company that provides drone photography, aerial photography, videography, and advertising, with seven locations around the world. Its blimps, which are filled with nonexploding helium, have Australian Civil Aviation Safety Authority certification, which allows the blimps to be flown where there are large groups of people. There are also many balloon companies that sell blimps of various sizes, starting at $400. Because Airship’s product is much more than a balloon, prices start at $3600.

REQUIRED
1. Given that Airship seems to be in two different industries— aerial photography and aerial advertising—how would you decide what would be a reasonable gross margin for Airship Solutions? What sources of information would you use?
2. How vulnerable would Airship be to the COVID-19 pandemic? Why?
3. What sources of information would you use to provide
yourself with a thorough knowledge of this business?