Question: Comparing package designs A company compares two package designs for a laundry detergent by placing bottles with both designs on the shelves of several markets.

Comparing package designs A company compares two package designs for a laundry detergent by placing bottles with both designs on the shelves of several markets. Checkout scanner data on more than 5000 bottles bought show that more shoppers bought Design A than Design B. Th e diff erence is statistically signifi cant

(P 5 0.02). Can we conclude that consumers strongly prefer Design A? Explain your answer.

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