Question: Not really anonymous Some common practices may appear to off er anonymity while actually delivering only confi dentiality. Market researchers oft en use mail surveys

Not really anonymous Some common practices may appear to off er anonymity while actually delivering only confi dentiality. Market researchers oft en use mail surveys that do not ask the respondent’s identity but contain hidden codes on the questionnaire that identify the respondent. A false claim of anonymity is clearly unethical. If only confi dentiality is promised, is it also unethical to say nothing about the identifying code, perhaps causing respondents to believe their replies are anonymous?

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