The last section of the chapter discussed the idea of affect influencing both risk and return with
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The last section of the chapter discussed the idea of affect influencing both risk and return with even high-profile advertising appearing to have an influence on affective reactions. Why might advertising and other media influence investor decision making?
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This discussion primarily focuses on the unknown risk element of the affect heuristic Research shows ...View the full answer
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Related Book For 
Behavioral Finance
ISBN: 9780190868741
1st Edition
Authors: H. Kent Baker, Greg Filbeck, John R. Nofsinger
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