Amanda Chen is the manager of a subscription firm that sells products on a scheduled time basis.

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Amanda Chen is the manager of a subscription firm that sells products on a scheduled time basis. She would like to analyze the impact on subscription due to a recent marketing initiative where customers are offered a varying one-time percentage discount (Discount). The response variable Subscribe equals 1 if the customer subscribes and 0 otherwise. Other predictor variables used for the analysis are the customers’ age and sex. The accompanying file contains relevant data.

a. Estimate the logistic regression model. Which predictor variables are statistically significant at the 5% level?
b. Predict the subscription probabilities for 30-year-old male and female customers who receive a discount of 10%.
c. Find the corresponding subscription probabilities for 50-year-old male and female customers who receive a discount of 10%.

 

SubscribeDiscountAgeSex
1548Female
11322Female
11551Male
1937Female
0772Female
11261Male
0737Male
1846Male
1371Male
01736Female
0227Male
11869Male
11239Male
11530Female
1569Male
1475Female
1637Female
1234Female
11061Female
11153Female
0520Male
11445Female
1531Female
1871Male
11453Female
1772Male
11273Male
01171Female
01034Female
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Related Book For  answer-question

Business Analytics

ISBN: 9781265897109

2nd Edition

Authors: Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen

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