Question: Amazon.com, Inc., was a money-losing company when it went public on May 15, 1997, with an IPO valued at a modest $438 million. Amazon has
Amazon.com, Inc., was a money-losing company when it went public on May 15, 1997, with an IPO valued at a modest $438 million. Amazon has since had an epic run as a public company, worth over a trillion dollars in 2020. An important question for investors and other stakeholders is if Amazon’s growth is sustainable. The accompanying data file contains quarterly data on Amazon’s revenue for the fiscal years 2010 through 2020, with the fiscal year concluding at the end of December. In a report, use the sample information to∙
Explore forecasting models, including trend regression models with seasonal dummy variables and the Holt-Winters exponential smoothing model, to capture the trend and seasonality of Amazon’s revenue.
Use the preferred model to forecast Amazon’s revenue for fiscal year 2021.
| Year | Quarter | Revenue |
| 2010 | 1 | 7131 |
| 2010 | 2 | 6566 |
| 2010 | 3 | 7560 |
| 2010 | 4 | 12947 |
| 2011 | 1 | 9857 |
| 2011 | 2 | 9913 |
| 2011 | 3 | 10876 |
| 2011 | 4 | 17431 |
| 2012 | 1 | 13185 |
| 2012 | 2 | 12834 |
| 2012 | 3 | 13806 |
| 2012 | 4 | 21268 |
| 2013 | 1 | 16070 |
| 2013 | 2 | 15704 |
| 2013 | 3 | 17091 |
| 2013 | 4 | 25587 |
| 2014 | 1 | 19741 |
| 2014 | 2 | 19340 |
| 2014 | 3 | 20578 |
| 2014 | 4 | 29329 |
| 2015 | 1 | 22717 |
| 2015 | 2 | 23184 |
| 2015 | 3 | 25358 |
| 2015 | 4 | 35747 |
| 2016 | 1 | 29128 |
| 2016 | 2 | 30404 |
| 2016 | 3 | 32714 |
| 2016 | 4 | 43741 |
| 2017 | 1 | 35714 |
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