Describe specific types of questions asked in marketing for a specific company of your choice that might
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Describe specific types of questions asked in marketing for a specific company of your choice that might require descriptive, diagnostic, predictive, prescriptive, and adaptive/autonomous analytics, with at least one question for each. Describe specific techniques that could be used to address each of those questions.
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Related Book For
Introduction To Business Analytics
ISBN: 9781265454340
1st Edition
Authors: Vernon Richardson, Marcia Watson
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