In this problem, we revisit the Martin-Beck plant location problem described in Problem 10. The management of

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In this problem, we revisit the Martin-Beck plant location problem described in Problem 10. The management of Martin-Beck has decided to do a clean-sheet analysis. Rather than assume that the St. Louis plant is fixed as open, management wants to run a model that allows for any plant or set of plants to be open so that total cost is minimized. The annual fixed cost and the capacities of the proposed plants have been estimated (see Problem 10). The variable costs for the proposed plant locations are estimated to be the following: Detroit (\($4.26),\) Toledo (\($4.19),\) Denver (\($4.69),\) and Kansas City (\($4.20\).

We need an estimate of the fixed cost and variable cost at the current St. Louis plant. The file stlouis_mb contains 15 observations from previous years that will allow us to estimate these.

a. Use simple linear regression, with total cost as the dependent variable (y) and volume as the independent variable (x). The model y = b0 + b1x will give you estimates of b1 = the per unit variable cost and b0 5 annual fixed cost. Round the variable cost estimate to the nearest cent.

b. Using the data from Problem 10, the values of variable cost given above for the proposed locations and the fixed and variable costs for St. Louis estimated in part (a), build an optimization model to minimize total cost to meet demand. Which plants are open and what is the total cost to meet demand?

Problem 10 

The Martin-Beck Company operates a plant in St. Louis with an annual capacity of 30,000 units. Product is shipped to regional distribution centers located in Boston, Atlanta, and Houston. Because of an anticipated increase in demand, Martin-Beck plans to increase capacity by constructing a new plant in one or more of the following cities: Detroit, Toledo, Denver, or Kansas City. The estimated annual fixed cost and the annual capacity for the four proposed plants are as follows:image text in transcribed

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Business Analytics

ISBN: 9780357902219

5th Edition

Authors: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann

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