In transactional data, what are virtual items? a. Items involved in association rules with a high lift
Question:
In transactional data, what are virtual items?
a. Items involved in association rules with a high lift measure.
b. Items corresponding to transactions occuring in a virtual reality setting.
c. Product groupings resulting from the aggregation of similar items.
d. Items not explicity part of the transaction, but characteristics associated with the transaction, e.g., location, time.
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Related Book For 
Business Analytics
ISBN: 9780357902219
5th Edition
Authors: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann
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