Question: In transactional data, what are virtual items? a. Items involved in association rules with a high lift measure. b. Items corresponding to transactions occuring in

In transactional data, what are virtual items?

a. Items involved in association rules with a high lift measure.

b. Items corresponding to transactions occuring in a virtual reality setting.

c. Product groupings resulting from the aggregation of similar items.

d. Items not explicity part of the transaction, but characteristics associated with the transaction, e.g., location, time.

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