Question: Match each business analytics term to its definition. Term 1. Data integrity 2. Business analytics 3. Data 4. Accounting analytics 5. Marketing analytics Definition a.

Match each business analytics term to its definition. Term 1. Data integrity 2. Business analytics 3. Data 4. Accounting analytics

Term 1. Data integrity 2. Business analytics 3. Data 4. Accounting analytics 5. Marketing analytics Definition a. Raw numbers and facts that have little meaning on their own b. Analytics used to evaluate the promotion, distribution, and selling of a product or service. c. The combined accuracy, validity, and consistency of data stored and used over time d. The use of data to make knowledge, draw conclusions, and address business questions e. Analytics used to evaluate the financial performance of a business.

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