Match each marketing question to the relevant marketing mix component (product, price, place, or promotion). Marketing Question
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Match each marketing question to the relevant marketing mix component (product, price, place, or promotion).
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Marketing Question What marketing channels should we use? Should we use a cost-plus, competitor-based, or premium strategy for determining what customers pay for our product? How should our advertisements represent the brand? What distribution channels need to be in place? In which stage of the life cycle is the product? In which cities should we have a store? What is the value of our product? Component of the Marketing Mix (Product, Price, Place, or Promotion)
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Related Book For
Introduction To Business Analytics
ISBN: 9781265454340
1st Edition
Authors: Vernon Richardson, Marcia Watson
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