When creating association rules, why is it common to only consider rules with a confidence measure above
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When creating association rules, why is it common to only consider rules with a confidence measure above a minimum threshold?
a. A minimum confidence threshold is not necessary if item granularity is appropriately defined.
b. Rules with too low of a confidence measure do not occur frequently enough to be useful for business decision making.
c. Rules with too low of a confidence measure are not surprising.
d. Rules with too low of a confidence measure are unlikely to be true.
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Related Book For
Business Analytics
ISBN: 9780357902219
5th Edition
Authors: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann
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