For the situations in Exercise 9, imagine what the audience reaction might be and write a sequential outline of your points. Explain why you chose the order you did.

Exercise 9

Read the following situations and write a general-purpose statement and a specific communication objective—the results you want—for each.

● As the manager of a small retail clothing store, you write an email to let employees know they’re getting a $3 per hour wage increase.

● As the assistant manager of a movie theater, you write an email to tell a customer you found the earring she lost the night before.

● As a newly hired advertising director, you write an email to the president of the company requesting a 10% increase in your advertising budget.

● As a CEO, you write a blog post on your investor website about your company’s falling stock price.

● As a marketing manager, you write a letter to customers announcing a new product that will be available in your store starting next month.

● As a student, you write a letter to your college newspaper editor about the increase in tuition costs.

● As a warehouse manager, you write an email to an employee who left the facility unlocked last night.