Imagine that the company you searched for in Exercise 15 hires you as a social media consultant.

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Imagine that the company you searched for in Exercise 15 hires you as a social media consultant. They want your recommendations for ways they can improve management responses on Glassdoor. Write a short report to provide the value of responding to employee reviews on Glassdoor, a strategy for responding to social media comments, and guidelines for management responses.

Exercise 15

On Glassdoor, search for a company for which you might like to work. How well is management responding to reviews? Discuss your analysis in small groups.

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