Watch two TED Talks. Identify stories—either parts of a presentation or the entire presentation as a story. How does each story follow the format shown in Figure 3? In what ways does it differ? How does the speaker create and build tension or suspense?

Figure 3

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Figure 3 A Presentation Organized as a Story Middle Present contrasting content, alternating between what is and what could be. Beginning Paint a picture of the current situation. The gap What What could be could be I What is What is Turning point 1 Call to adventure Create tension between what is and what could be. What is What could be What is Reward: New bliss End Summarize the positive results. -Turning point 2 Call to action Invite your audience to follow your recommendation.