When products are recalled for safety reasons, the U.S. Food and Drug Administration posts company messages on its website. In groups of three or four, discuss the Whole Foods announcement shown in Figure 17.

Although these messages tend to be rather formulaic, analyze the context, audience, and medium. What are the objectives, and does the company achieve them?

Figure 17

Transcribed Image Text:

Company Announcement Whole Foods Market is voluntarily recalling Cranberry Biscotti purchased from six stores in Maryland, Pennsylvania, and Virginia. The product is being recalled because it may contain undeclared Tree Nuts (Pistachio) that were not listed on the product label due to mislabeling. People who have an allergy or severe sensitivity to Tree Nuts (Pistachio) run the risk of a serious or life-threatening allergic reaction if they consume this product. The affected products were sold in the Bakery department with sell-by dates through April 3, 2021, and can be identified by the PLU code 41712. The product was sold by weight in clear plastic containers. All affected product has been removed from store shelves. The issue was identified as a result of a customer complaint, and one illness has been reported to date. The affected product was sold at the following Whole Foods Market stores: [list omitted]. Customers who purchased this product at Whole Foods Market can bring a valid receipt into the store for a full refund. Consumers with additional questions can call 1-844-936-8255 between the hours of 7:00 a.m. and 10:00 p.m. CST, Monday through Friday, or 8:00 a.m. and 6:00 p.m. Saturday through Sunday.