1. Have you ever written a letter or sent an e-mail to a company? What might motivate...

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1. Have you ever written a letter or sent an e-mail to a company? What might motivate you to do so? Would you expect a response?

2. If a company such as Ben & Jerry’s receives a fan letter complimenting products or service, is it necessary to respond?

3. Why is it important for companies to answer claim (complaint) letters immediately?

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