1. What kind of information should Starbucks gather to help it decide how closely to locate its...

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1. What kind of information should Starbucks gather to help it decide how closely to locate its stores?

2. How could Howard Schultz test his impression that the intimate communal coffee-drinking experience is fading at Starbucks?

3. How can collected information be transmitted to Starbucks’ decision makers?

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Business Communication Process and Product

ISBN: 978-1111951887

7th edition

Authors: Mary Ellen Guffey, Dana Loewy

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Question Posted: Jul 09, 2018 05:44 AM

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1. What kind of information should Starbucks gather to help it decide how closely to locate its...

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1 Because its location strategy is based on intercepting consumers on their way to work home or anyw...View the full answer

Business Communication Process and Product

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