Question: 1. Whether one is writing a book, making a speech, or composing a business letter, why is it important to anticipate the audience for the

1. Whether one is writing a book, making a speech, or composing a business letter, why is it important to anticipate the audience for the message?

2. What does writing an effective financial help book have in common with writing an effective business message?

3. Why is it important to follow a writing process?

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