Describe the traditional four-part AIDA strategy for creating successful persuasive messages, and apply the four elements to
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Describe the traditional four-part AIDA strategy for creating successful persuasive messages, and apply the four elements to draft effective and ethical business messages.
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Business Communication Process And Product
ISBN: 9780176910181
7th Canadian Edition
Authors: Mary Guffey, Dana Loewy, Esther Griffin
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