Explain how to create a brand image through tangible and intangible attributes.

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Principles Of Strategic Communication

ISBN: 9780367426316

1st Edition

Authors: Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis

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Question Posted: Apr 21, 2024 07:55 AM

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Explain how to create a brand image through tangible and intangible attributes.

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Creating a strong brand image involves aligning tangible and intangible attributes that collectively define the perception of a brand in the eyes of its target audience Heres how to develop a brand im...View the full answer

Principles Of Strategic Communication

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