If McDonalds purchased 1,200 GRPs for a month-long television campaign and it reached 80% of the audience,
Question:
If McDonald’s purchased 1,200 GRPs for a month-long television campaign and it reached 80% of the audience, what is the average frequency for the campaign?
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Step by Step Answer:
To calculate the average frequency for the McDonalds campaign we can use the following formula Avera...View the full answer
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Related Book For 
Principles Of Strategic Communication
ISBN: 9780367426316
1st Edition
Authors: Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis
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