The makers of artificial sweetener Equal sued competitor Splenda because the latter claimed that Splenda was “made from sugar.” In reality, Splenda’s core ingredient is made from sucralose, a nonnutritive synthetic compound manufactured in laboratories. Although Splenda contains a sugar molecule , sucralose is not the same as sucrose, the technical name for pure table sugar, despite its similar-sounding name. Is it unethical for companies to intentionally advertise using wording that would confuse consumers?