Think of a popular consumer brand that you like, what type of research would you do before

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Think of a popular consumer brand that you like, what type of research would you do before developing a campaign for that brand? How would you conduct it? What type of questions would you want to answer?

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Principles Of Strategic Communication

ISBN: 9780367426316

1st Edition

Authors: Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis

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