This chapter lists three broad areas of societal issues that are considered problematic for strategic communication, including

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This chapter lists three broad areas of societal issues that are considered problematic for strategic communication, including offensive messages, stereotypical portrayals and advertising to children. Can you think of other ways that strategic communication potentially has negative effects on society? What can the industry do to change these harmful activities?

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Principles Of Strategic Communication

ISBN: 9780367426316

1st Edition

Authors: Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis

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